Dictionary.com is committed to accelerating the discovery and mastery of English in all its forms. As the world's leading digital resource for language success, they were looking for solutions to increase the awareness of their expanding product line and increase earnings without compromising their primary vision.
Focusing on the goal of increasing revenue, advertising and promotion became a more prominent part of the search results. The site was redesigned to give more emphasis to exclusive advertising.
The responsive and grid based mock ups work within the established style and brand guidelines to call out the promotions and ads. Using typographic and visual hierarchy, the search results remain the primary focus.